Director Annual Giving and Alumni Relations

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Director Annual Giving and Alumni Relations


Job No: 521437
Work Type: Management (MPP)
Location: Maritime Academy

Working Title: Director of Annual Giving and Alumni Relations

Classification Title: Administrator I

Department Name: University Advancement

Time Base: Full-time

Pay Plan: 12 month

Bargaining Unit: M80 (Management/MPP)

Employment Type: MPP - this position is part of the California State University Management Personnel Plan (MPP). No tenure or permanent status can be achieved within the MPP.

Salary Range: Hiring salary is anticipated at $7,083 per month commensurate with education and experience.

Benefits: Premium benefit package includes outstanding health, dental and vision plans; life and disability insurances; pension (CalPERS); tuition fee waiver; and 14 paid holidays per year. See our benefits website for additional information.

Application Deadline: Open until filled. A review of applications will begin Friday, December 2, 2022 and the review period may end at any time thereafter.

Position Summary:

The Office of University Advancement manages the fundraising efforts on behalf of the California State University Maritime Academy (Cal Maritime), which includes soliciting individuals, corporations, foundations and professional associations for both operational and capital campaign needs. It is also responsible for university public affairs and communications, alumni relations, government relations and organizes and conducts special fundraising events.

Under the supervision of the Senior Director of Development and Campaigns, the Director of Annual Giving and Alumni Relations provides leadership and management for the planning, organization, coordination and implementation of the alumni relations, parent giving and annual giving programs. The goals of these programs are to disseminate information about Cal Maritime and motivate constituencies to support the University. The Director of Annual Giving and Alumni Relations will ensure that a comprehensive alumni-relations program is built that engages increasing numbers of alumni with the University. The Director will focus alumni relations programs on identifying alums who have the capacity to make major gifts to the University. This position will oversee the annual giving program designed to raise ever-increasing annual support from alums, parents, employees and friends.

The Director is responsible for the planning, development and execution of a comprehensive and highly effective annual giving program to build a long-term base of support with the goal of raising unrestricted funds for operations, scholarships, and other areas of greatest need. The director has an appreciation of the foundation of annual giving as the enabling component of successful major and planned gifts programs and accountability for program results.

About California State University Maritime Academy:

Established in 1929, California State University Maritime Academy, a campus of the California State University, is the only degree-granting maritime academy on the West Coast. Located on the scenic Vallejo waterfront, the campus serves a student population of approximately 1000 undergraduates and 50 graduate students.

Cal Maritime offers seven baccalaureate degrees in Business Administration, Global Studies and Maritime Affairs, Facilities Engineering Technology, Marine Engineering Technology, Mechanical Engineering, Marine Transportation and Oceanography. The undergraduate curriculum includes licensing programs for future merchant marine, coast guard and naval reserve officers. Cal Maritime also offers a Master of Science in Transportation and Engineering Management degree, as well as a number of extended learning programs and courses.

Major Responsibilities:




  • Provide leadership and strategy for the Annual Giving program, including the development of: direct mail strategies, e-solicitations, student alumni and faculty/staff giving campaign, parent and volunteer programming, and a modified phonathon program.
  • Determine goals, methods of solicitation, segmentation of potential donor populations, themes, design and production of campaign materials and timelines for the Annual Fund program.
  • Construct an annual giving program, based on historic giving analysis that results in a successful stream of projectable and predictable income.
  • In collaboration with the Director of Advancement Services, create a set of "dashboard" reports that will be used to gauge and increase the level of alumni participation, retention rate of prior year's donors, effectiveness of various campaigns, and to determine other factors critical in making effective programming decisions.
  • Develop and manage the annual fund budget and expenses.
  • Monitor the collection of all pledges and create new methods to increase both pledges and percentages of pledges collected.
  • Responsible for the creation, writing, design and production of all annual giving solicitation materials, annual reports, and stewardship correspondence.
  • Analyze and create annual giving policies and procedures.
  • Devise methods to encourage new and increased giving with a focus on building donor loyalty.
  • Keep current on innovative fundraising and alumni relations strategies being used by comparable institutions and within the profession.
  • Represent the division of university advancement and the University at large public events, dinners and both large and individual meetings for the purpose of marketing the University and the identification, cultivation and stewardship of donors and prospects. Participates in staffing all alumni events, major gifts events, and other advancement events and programs.
  • Record contact information learned from visits or conversations with donor prospects in a timely manner.
  • Working with Public Affairs and Communications, create a web presence for the Annual Fund and implement marketing strategies for e-solicitation to increase the number of gifts received via the website.
  • Hold their own prospect pool and have annual goals for visitation and outcomes.
  • Partner with other areas of university advancement and the University on programs that further engage students/families/parents through young alumni and parent programming.




  • Provide leadership and management of the creation and maintenance of programs that engage alumni and students in ways that inform them about their alma mater and motivates them to support Cal Maritime through attendance at campus functions, participating in events, becoming donors, extending the influence of Cal Maritime within their networks, and providing the leadership, service and advice that maintains the excellence of their alma mater.
  • Provides leadership and service to the alumni association volunteer board and serves as the staff liaison for the Alumni Association's chapter programs and activities.
  • Responsible for planning and conducting all alumni-related activities and programs that are designed and integrated with University Advancement in order to support Cal Maritime's priorities. This position serves as a member of the University Advancement team for alumni donor cultivation, various fundraising campaigns, and special events.
  • Envision programs and services to connect individuals and groups of alumni with their alma mater and cultivates and stewards relationships with individuals and groups of Cal Maritime stakeholders.
  • Attend and staff all Alumni Association Board of Director's meetings. Working with the Alumni Association treasurer, ensure that the Alumni Association budget is prepared including measurable goals and outcomes, balanced, approved and revised as necessary for review at each Board meeting.
  • Ensure that all programs, services, interactions and initiatives that engage alumni and the association board are carried out with the highest level of accountability
  • Identify, solicit and cultivate highly qualified alumni volunteers to serve as effective and influential members of the alumni association board of directors and other alumni committees. Train alumni leaders for volunteer roles on university committees, projects and initiatives.
  • Provide guidance and counseling to existing board members to assist them in playing a valuable part in the success of the Association's goals.
  • Oversee the coordination and implementation of the Distinguished Alumni Awards program.
  • Serve as the Student Alumni Association's advisor, which includes attending association meetings, committee meetings, serving as a mentor to the students, as well as meeting with individual student leaders on a regular basis.
  • Develop, plan and implement programs and activities that will attract and engage students with leadership potential and foster participation with alumni and future participation with the University.
  • Along with the Public Affairs and Communications, manage the alumni website and all alumni electronic communications.
  • Establish and implement goals and strategies to communicate effectively with alumni and deploy them individually and collectively as important resources of Cal Maritime.
  • Working in collaboration with the Cal Maritime advancement team, the director will develop a coordinated matrix of communication, engagement, and programs to establish a solid base for expanding alumni relations.
  • Develop collaborative and mutually beneficial working relationships with student affairs, athletics, and other units that lead to greater involvement and/or service to alumni.
  • Provide leadership to geographic and special interest alumni chapters and events, including summer sendoff events.




  • As a strategic partner, recommends, creates, and implements long and short-term strategic plan goals and operational plans for the annual giving and alumni programs.
  • Ensures these goals align with and support the overall mission of the university.
  • Motivates and encourages commitment to achievement of strategic plans.
  • Effectively communicates the strategic initiatives.
  • Accomplishes strategic goals for the University, Division of University Advancement, and the annual giving and alumni programs.




  • Works to resolve issues at the peer level and takes measures to mitigate future issues.
  • Supports and moves new initiatives forward.
  • Identifies current and future challenges and proposes effective solutions.
  • Understands what issues require a “sense of urgency” and handles accordingly.
  • Ensures confidentiality around sensitive issues.
  • Assumes good intent with one another and work on the premise of trust.
  • Demonstrates commitment to creating and sustaining a diverse and inclusive workforce.
  • Provides clear direction. Communicates effectively and with purpose.
  • Creates and implements methods for improving individual and team performance.
  • Works with a spirit of collaboration, inclusion, respect, and collegiality.
  • Takes ownership of issues and demonstrates accountability.
  • Understand the university's mission and vision and how the department/division work activities and goals support the mission.
  • Ensures cross divisional support and participation.
  • Recognizes, understands, and appreciates different roles across the institution.

Required Qualifications:



  • A bachelor's degree in a related field is required.
  • Demonstrated work or extensive volunteer experience in managing annual fund and/or alumni programs.
  • Demonstrated advance skills in planning, identifying and cultivating alumni for philanthropic engagement opportunities.
  • Demonstrated experience in interacting with corporate executives and individual leaders.
  • Demonstrated experience in higher education annual fundraising and alumni engagement.
  • Ability to train and inspire others to volunteer and to ask for charitable gifts.
  • Ability to multi-task
  • A strong record of team work
  • Exceptional interpersonal skills, including both written and oral communication skills
  • Strong organizational, administrative and planning skills
  • Demonstrated ability to motivate volunteers and potential donors.
  • Demonstrated ability to articulate the mission of the Cal Maritime, both orally and in writing.
  • Demonstrated ability to work with, and be successful within, a complex, multi-cultural university community.
  • Ability to exhibit high ethical standards of conduct and confidentiality in dealing with various internal and external constituencies.
  • Ability to represent Cal Maritime in a professional manner.
  • A high level knowledge of word processing, spreadsheet, email, internet and database software packages.

Preferred Qualifications:



  • Advanced degree preferred.
  • Knowledge of the maritime and related industries.
  • Knowledge of prospect management systems.
  • Knowledge of gift agreements and advancement services policies and procedures.

Special Conditions:

Physical, Mental and Environmental Conditions: Involves mainly sitting with up to 25% of the activities involving regular standing or walking; involves lifting of medium weight objects limited to 25 pounds.

Hours Work/Travel: Position requires some travel and a commitment to working some evenings and weekends.

Background Check: Satisfactory completion of a background check (including a criminal records check, DMV records check, credit check and fingerprinting) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Mandated Reporter: The person holding this position is considered a ‘mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

Designated Position: This position is a “designated position” in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Eligibility to Work: Applicants must provide proof of U.S. citizenship or authorization to work in the United States within three days of the date of hire.

Title IX: Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at:

EEO Statement: Cal Maritime is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, covered veteran status, or any other protected status. Reasonable Accommodations will be provided to applicants with qualifying disabilities who self-disclose by contacting the Benefits Coordinator at (707) 654-1146.

Application Procedure: Click "APPLY NOW" to complete the Cal Maritime Online Employment Application and attach the following documents: cover letter and resume.

Disclaimer: The provisions of this job bulletin do not constitute an expressed or implied contract and any provisions contained may be modified or changed.

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