Social Media Manager

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Social Media Manager

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Social Media Manager

Job Profile Title
Communications Specialist

Job Description Summary
The Penn Admissions Social Media Manager is a key role that will lead the communication of Penn's unique academic and student experience to our audiences across all Penn Admissions (@PreviewingPenn) social media channels (Instagram, Facebook, YouTube, TikTok, student blogs). This position is responsible for leading the strategic approach to drive Penn Admissions' always-on social channels, including creating content for each channel with the support of a robust paid student workforce. This role will work within the Marketing & Communications team, and specifically the side of the team dedicated to driving prospective students to apply. The role will collaborate across the Admissions Office and with University partners (Financial Aid, specialty degree programs, Cultural Resource Centers, etc.) to identify opportunities, define goals for social content, and tell the stories that drive interest in our community in order to attract a diverse audience to our owned channels. The role will manage a team of ~10 paid student workers and will train and direct this team to create student-forward content that meets the business goals of Penn Admissions.

Job Description


The Social Media Manager will be responsible for leading a team of student workers to deliver platform-leading engagement and effectiveness and:
  • Provide first-class audience response/experience.
  • Lead social platform strategy for @PreviewingPenn handles including maintaining platform playbooks and calendars.
  • Partner with cross functional teams, including Penn Admissions Yield Team, Student Financial Services, Penn Cultural Resource Centers, Penn Academic & Research Centers, and other core Student Life and Academic initiatives to bring diverse perspectives and student stories to our channels that serve our business goals around recruiting and yielding an extraordinary and inclusive first-year class.
  • Set overall goals and metrics for social campaigns and use data to optimize performance and inform future work.
  • Collaborate with campus influencers (students, faculty, and staff) to expand followers.
  • Develop social listening strategies to manage crisis, reporting, and social advocate tracking.
  • Identify opportunities for innovation in emerging social channels and develop plans to test-and-learn, while maintaining owned platforms and channels.


Bachelor's degree, preferably in Marketing, Communications, Art, or Business. 4+ years of social media communications planning and execution experience. A deep commitment to issues of access and inclusion within higher education, and an understanding that these are essential lenses through which every project and work product created by our office must be viewed. Must have a desire and passion to find new ways to engage and share Penn stories with our audiences. Deep knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, Snapchat, TikTok, etc.) and understanding of trends and emerging platforms in social media. Excellent communication skills to communicate information and ideas in written and verbal formats to colleagues and senior management. Ability to lead, plan, develop, and implement projects / programs that deliver on priorities and the communication skills and collaborative spirit to maintain relationships while also redirecting interest if a project is not viable or aligned with priorities. Vision to establish measurements and success metrics and to teach others to understand and value this data. Management experience or experience leading and directing volunteers or student organizations.

Application Requirement:

A Cover Letter and Resume/CV are required to be considered for this position. Please upload your Cover Letter where it asks you to upload your Resume/CV; multiple documents are allowed.

Budgeted Pay Range:

$64K to $74K commensurate with education and experience

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Provost's Center

Pay Range
$51,824.00 - $78,096.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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