Associate Director, Marketing Automation and Data (HubSpot)

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Associate Director, Marketing Automation and Data (HubSpot)

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Associate Director, Marketing Automation and Data (HubSpot)

Job Profile Title
Associate Director D

Job Description Summary
The College of Liberal and Professional Studies in the University of Pennsylvania's School of Arts and Sciences is dedicated to extending learning beyond traditional borders and engages a richly diverse population of intellectually capable students at many points in their lives. LPS programs include professional and academic programs (including study abroad and English language programs for international students and professionals), summer sessions, non-credit programs, workshops, and symposia. LPS programs all have a foundation in the arts and sciences. Each year LPS offers 600 credit courses for undergraduate and graduate, degree and non- degree students as well as non-credit courses focused on areas such as personal enrichment, professional development, and English as a second language.

The LPS marketing team is a dynamic, collaborative group of marketing and creative professionals, who tackle projects requiring independence, teamwork and relationship management. Each team member brings a unique area of expertise, as well as an understanding of how those skills overlap and integrate with those of other members, for creating unique and effective marketing campaigns.

The College of Liberal and Professional Studies (LPS) is looking for an enthusiastic Associate Director of Marketing Automation and Data with at least 5 years of experience. S/he will be responsible for working with HubSpot (the department's marketing automation tool) to develop strategic workflows to assist with meeting enrollment goals and create compelling lead nurturing campaigns that drive enrollment. The Associate Director will be responsible for tracking the effectiveness of marketing and lead nurturing campaigns. She/he will also provide oversight of social media marketing efforts on behalf of LPS programs.

Job Description

DUTIES

The College of Liberal and Professional Studies (LPS) in the School of Arts and Sciences is looking for an enthusiastic Associate Director of Marketing Automation and Data with at least 5 years of experience working in higher education, a marketing agency or other related field, to join our collaborative marketing team. Under supervision of the Director of Marketing & Communications, the Associate Director of Marketing Automation and Data will be responsible for working with HubSpot (the department's marketing automation tool) and developing strategic workflows to assist with meeting enrollment goals. S/he will work closely with the enrollment management and marketing teams to create compelling lead nurturing campaigns that drive enrollment. Demonstrated experience with HubSpot required.

The Associate Director will be responsible for tracking the effectiveness of marketing and lead nurturing campaigns and providing data to the Director of Marketing and Communications and other stakeholders through infographics and other reporting tools as needed. A strong background in utilizing Google Analytics and other analysis tools required.

S/he will supervise, coach, and mentor the Digital Marketing Coordinator ensuring that all marketing and enrollment goals are achieved and that marketing plans are fulfilled. She/he will also provide oversight of social media marketing efforts on behalf of LPS programs.

In addition, the Associate Director of Marketing Automation and Data will need to be comfortable working collaboratively and independently, under tight deadlines and will balance multiple projects simultaneously. A great eye for detail and a passion for higher education are a must.

RESPONSIBILITIES

Oversight of HubSpot (the department's marketing automation tool) and development of strategic workflows to assist with meeting enrollment goals. Work closely with the enrollment management and marketing teams to create compelling lead nurturing campaigns that drive enrollment.

Track the effectiveness of marketing campaigns and provide data to the Director of Marketing and Communications and other stakeholders as needed. Support the development and tracking of key performance indicators and the creation of reports and infographics.

Supervise, coach and mentor the Digital Marketing Coordinator ensuring that all marketing and enrollment goals are achieved and that marketing plans are fulfilled.

S/he will provide oversight of LPS social media efforts.

Perform additional duties as assigned.

QUALIFICATIONS

Bachelor's degree and five to seven years of experience (working in higher education, a marketing agency or other related field) or equivalent combination of education and experience. The ideal candidate must have demonstrated advanced-level knowledge of HubSpot.

We are searching for a candidate with an analytical background who is comfortable with using Google Analytics and other data analysis tools.

S/he will have professional experience collaborating with others on the implementation of marketing and enrollment strategy and must be able to manage and prioritize multiple detail-oriented assignments simultaneously. Preference will be given to candidates who have experience with online education.

Evidence of continuing studies, coursework and active professional involvement is a plus.

A resume and cover letter must be provided at time of application.

The expected salary range for this position is between $61,046.00 to $87,000.00.

WORKING CONDITIONS

Office, library, computer room

Alternative work schedules

PHYSICAL EFFORT

Typically sitting at a desk or table

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
School of Arts and Sciences

Pay Range
$61,046.00 - $95,972.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.



To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/3440-Market-Street/Associate-Director--Marketing-Automation-and-Data--HubSpot-_JR00052064

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