Sr. Associate Director, CRM and Marketing Analytics, Wharton School

Sr. Associate Director, CRM and Marketing Analytics, Wharton School

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Sr. Associate Director, CRM and Marketing Analytics, Wharton School

Job Profile Title
Associate Director E

Job Description Summary
Reporting to the Sr. Director, Marketing Strategy and Operations, and as a team member of the Wharton Marketing and Communications Department, position is responsible for utilizing Salesforce CRM, Pardot Marketing Automation Platform, and multiple analytic platforms to successfully market the Wharton MBA, Executive MBA, and other degree programs. Responsible for using these technologies, and others, to attract qualified prospective students to each of the programs and nurture them to apply; provide data analytics services and derive data insights that support marketing directives.

Job Description


Reporting to the Sr. Director, Marketing Strategy and Operations, and as a team member of the Wharton Marketing and Communications Department, position is responsible for utilizing Salesforce CRM, Pardot Marketing Automation Platform, and multiple analytic platforms to successfully market the Wharton MBA, Executive MBA, and other degree programs.

CRM MANAGEMENT - Use Salesforce CRM and other related technologies to successfully market the Wharton MBA, Executive MBA, and other degree programs. Responsible for actively marketing to over 3 million annual web visitors, with oversight of more than 100,000 prospective student records, with current and projected growth at 15-20% annually. Oversee inbound marketing efforts using Marketing Automation and CRM tools in support of each academic degree program for the purpose of attracting qualified prospective students and nurturing them to apply; provide data analytics services and derive data insights that support marketing directives. Working with Sr. Director, Marketing Strategy and Operations, develop strategies for growing the lead pool through innovative inbound marketing strategies, including A/B testing, and nurture campaigns to drive site traffic through SEO, email marketing, landing pages, and other techniques.

DATA ANALYTICS -Utilizing the MarComm Department's suite of automated marketing tools, responsible for capturing critical and invaluable data; analyze data to effectively map student journeys; ensure marketing automation and Salesforce CRM platforms are updated according to schedule. Integrate insights into marketing reports and strategies tied to academic program goals. Working closely with Sr. Director of Marketing Strategy and Operations, and academic program partners, provide strategic guidance, recommend updates and refinements to business processes, and develop and update Key Performance Indicators (KPI's).

PROGRAM PARTNER SUPPORT - Serve as the primary data and system liaison and point of contact for each academic degree program. Develop and maintain a solid understanding of each degree program's goals, objectives, pain points, intricacies, target audiences, seasonal trends, and business processes. Support data cleanliness and the innovative use of CRM in nurturing prospects. Develop strong working relationships with partners and contacts from each academic degree program. Earn their respect, trust, and confidence. Serve as a knowledgeable and reliable strategic expert and partner; provide vital, critical, and valued expertise that helps the program attain its goals.

DEPARTMENTAL SUPPORT - Working with the CCMO, the Sr. Director of Marketing Strategy and Operations, and key members of each degree program, develop an annual marketing plan based on degree program goals. Develop monthly, quarterly, and annual progress reports to clearly communicate progress and identify potential pivots. Support institutional events that the department is responsible for executing, including, but not limited to MBA Convocation, five Wharton graduation ceremonies, one on the West Coast and four on the East Coast, MBA Welcome Weekend, Wharton virtual events, Wharton Business Daily, Wharton Digital Press and Knowledge@Wharton , Linkedin Live, as necessary and required, including occasional evenings and/or weekends. Select, hire, train and supervise student workers and temporary employees.

All other duties as required.

  • Bachelor's Degree
  • 7-10 years solid experience working in client development and support within a CRM, business analyst and/or lead role
  • Exceptional comfort level while working in quantitative and qualitative environments

Technology Skills:
  • 2+ years experience working with Pardot, Marketo, Hubspot, or other Marketing Automation tools preferred
  • Ability to work independently and within groups
  • Possess strong knowledge and understanding of marketing automation and how it relates to CRM -Understanding of landing pages, A/B testing, and attribution preferred.
  • Ability to quickly understand the high-level technical and program goals of the organization and how lower level departmental goals fit with them
  • Ability to use CRM and related tools to develop business intelligence
  • Salesforce Certification preferred
  • Comfortable and capable of working with data and experience creating data visualization dashboards

Soft Skills:
  • Demonstrated leadership ability and experience
  • Excellent judgment and high energy required, along with the ability to multi-task and produce while working within tight deadlines
  • Must be able to act consistently with integrity; handle confidential material with complete discretion
  • Excellent verbal, written communication, and interpersonal skills (required)
  • Ability to create professional presentations using PowerPoint, etc.
  • Strong presentation skills with ability to respond with confidence to questions and concerns
  • Experience in and comfort level with data analytics, creation of reports, and ability to present and defend analytics.
  • Ability to multi-task and work effectively within tight turnaround schedules (required)
  • Ability to formulate technical specifications from business requirements (required)
  • Experience working within a Marketing Technology/Operations environment (preferred)
  • Ability to work across diverse groups, including faculty, staff, senior administrators, and peers to problem solve and deliver best practice solutions to the degree programs
  • Ability to build trusted relations, present data and analytics, and interact confidently with Senior Leadership
  • Develop and maintain strong relationships with partners across the school and university
  • Ability to work with vendors, build relationships, problem solve

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$72,837.00 - $116,539.66

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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